Are you making the most of LinkedIn? 

Join us to learn how the best community and event professionals are using LinkedIn to drive awareness and attendance to events, share content, and build a sense of community leading up to events.

Featuring:

Irina Skripnik is the Group Manager, Consumer Product Marketing at LinkedIn. As a marketing leader, she has over a decade of Product Marketing experience specializing in developing product strategy, global launch planning, and user research. She currently leads Consumer Messaging Product Marketing at LinkedIn where her team drives both inbound and outbound parts of their global GTMs: critical insights that inform the product roadmap and growth strategy that scales adoption. Prior, she led Product Marketing for LinkedIn advertising products including the core advertising platform for 6 years. Outside of LinkedIn, she most recently led marketing and feature innovation efforts for Teachers Pay Teachers, the world's most popular online marketplace for original educational resources and for Lyft as the lead of Enterprise Product Marketing.

Erin Sumpmann is a Product Marketing Manager at LinkedIn. The LinkedIn Marketing Solutions Global GTM (Go-to-Market) team transforms customers into marketing heroes through data-driven strategies that are focused on marketers’ objectives. Made up of a cross-functional team of Product, Portfolio, Segment and Agency & Channel Marketers, Erin's team works together to drive revenue growth by understanding industry needs, positioning LinkedIn as a strategic marketing partner, and delivering value through products, content, and events. As a Product Marketer, Erin uncovers market insights to inform product roadmap, leads GTM strategy and multi-channel operational execution, and drives research and manage ongoing product growth.