Commerce is constantly evolving. What hasn't changed is the need for community - the key to brand loyalty, awareness and success. A strong and engaged community will lead to improved products, innovation, and company growth. Thriving communities support members, provide a sense of camaraderie, make strategic connections, and act as a source of advice for members.
Accenture found that two-thirds of customers will “spend more on brands to which they are loyal.” Glossier, for example, believes that 90% of its revenue is due to returning customers.
What makes a strong commerce community? How can brands meaningfully connect with their fans? How can we create authentic experiences? How are leading commerce professionals measuring the success of their programs? As the world shifts into hybrid and in-person experiences, what does the future of commerce community events look like?
Join us on August 5th for an expert panel where we'll discuss these topics, share wins and challenges, and connect with other retail & e-commerce brand leaders across the world.
Senior Program Manager
Marsha Druker is the Senior Program Manager at Bevy, leading CMX Connect. She's also the Founder of Fuckup Nights Toronto, a community that de-stigmatizes failure. Previously, she held various Marketing roles in companies ranging from consumer packaged goods to tech startups. She is also the host of the Create Community podcast where she chats with fellow community builders to define what community truly means.