Engaging with alumni or constituents is more difficult than ever before. Successful engagement strategies must be full of value, knowledge-sharing, career advancement, and connection-building opportunities that leverage the identities constituents create with a cause and with others who share in that caused-based community.
We'll begin with a quick exercise to uncover the social psychology behind the relationship that binds caused-based identity with support behaviors, like volunteering and giving. Get a jumpstart on the theory and methodology of this work by testing your own Alumni Identity via this two-minute preworkshop questionnaire.
We’ll be exploring this topic from the lens of higher-ed, but the content will be relevant to all professionals looking to engage alumni and constituents.
Whether you work for a university or college, not-profit, a large corporation with past employees you want to keep in the loop, you don’t want to miss this event.
Alumni Identity Fundraising Consultants
Founder & Principal
Jay is currently the Chief Alumni Strategist and Executive Director, Alumni Relations for the University of California, Berkeley. He was previously the Director of Alumni Engagement at the University of San Francisco and the Executive Director of Alumni Strategic Initiatives at UCLA. Jay holds a doctorate in organization & leadership from USF and a master's and bachelor's degree in music from…
Senior Program Manager
Marsha Druker is the Senior Program Manager at Bevy, leading CMX Connect. She's also the Founder of Fuckup Nights Toronto, a community that de-stigmatizes failure. Previously, she held various Marketing roles in companies ranging from consumer packaged goods to tech startups. She is also the host of the Create Community podcast where she chats with fellow community builders to define what community truly means.