Engaging with alumni or constituents is more difficult than ever before. Successful engagement strategies must be full of value, knowledge-sharing, career advancement, and connection-building opportunities that leverage the identities constituents create with a cause and with others who share in that caused-based community. We'll begin with a quick exercise to uncover the social psychology behind the relationship that binds caused-based identity with support behaviors, like volunteering and giving. Get a jumpstart on the theory and methodology of this work by testing your own Alumni Identity via this two-minute preworkshop questionnaire. We’ll be exploring this topic from the lens of higher-ed, but the content will be relevant to all professionals looking to engage alumni and constituents. Whether you work for a university or college, not-profit, a large corporation with past employees you want to keep in the loop, you don’t want to miss this event.Why do some constituents give and others not, and can your organization even do anything about it?
