Whether you’re a university or corporation, your alumni are influential representatives of your brand and important connectors. Today, engaging Alumni is more difficult than ever before. The programs and events that alumni professionals create need to be full of value, knowledge-sharing, career advancement, and connection-building opportunities. And with the shifting COVID-19 landscape, it’s crucial to be agile and open to experimentation with new event formats.
How can we keep alumni audiences engaged without being physically present? How can we engage our partners and provide unique value? How can we create a sense of community, pride and togetherness online? And the question on everyone's minds: what exactly are hybrid events and how can we prepare for them?
Join us on May 21 for an expert panel where we'll discuss these topics and connect with other alumni program leaders across the world.
Schulich School of Business
Executive Director, Innovation and Entrepreneurship; Special Advisor, Office of the President - York University
Corporate Alumni Program Advocate | Community Strategist | Adjunct Professor
New York University
Associate Director of Alumni Relations
Senior Program Manager
Marsha Druker is the Senior Program Manager at Bevy, leading CMX Connect. She's also the Founder of Fuckup Nights Toronto, a community that de-stigmatizes failure. Previously, she held various Marketing roles in companies ranging from consumer packaged goods to tech startups. She is also the host of the Create Community podcast where she chats with fellow community builders to define what community truly means.